SPMT230 - Integrated Communication in Sports

Course Code: SPMT230 Course ID: 5368 Credit Hours: 3 Level: Undergraduate

This sports communication course introduces the principles and practices of sports media in today’s industry. Topics include models of sport communication, print and electronic media, public relations, media relations, and promotion of sporting events. Students examine how sports organizations communicate through writing, discussion, and applied projects that simulate professional communication tasks. Learners will assess real-world examples of sports media strategies and construct their own messages within various sport contexts. Course activities include reflective reading, analytical discussions, and a final project emphasizing effective communication and ethical practice in the global world of sports.