SPMT440 - Sports Event Management and Planning

Course Code: SPMT440 Course ID: 5107 Credit Hours: 3 Level: Undergraduate

Sports Event Management and Planning involves a comprehensive overview of the development and implementation process involved with managing a successful sporting event. The student will examine detailed event criteria including time line, budget analysis, sponsorship, event location, staff and consumer management, as well as the development of television and talent contracts. The course shall provide the knowledge necessary to cultivate, organize, and execute any sporting event from a managerial standpoint.