Skip Navigation
Global Site Menu

On [DATE], American Public University System combined with Rasmussen University and Hondros College of Nursing to form a single higher education institution. American Public University System (System) now includes American Public University, American Military University, Rasmussen University, and Hondros College of Nursing. The System is accredited by the Higher Learning Commission and is a wholly owned subsidiary of American Public Education, Inc. (APEI). We are continuing to update our website to reflect our new structure.

WEBD323 - Search Engine Optimization

Course Details

Course Code: WEBD323 Course ID: 4395 Credit Hours: 3 Level: Undergraduate

This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration02/23/2026 - 07/31/2026 Course Dates08/03/2026 - 09/27/2026 Start Month August SessionSummer 2026 Session I Weeks8 Week session
Registration03/30/2026 - 09/04/2026 Course Dates09/07/2026 - 11/01/2026 Start Month September SessionSummer 2026 Session D Weeks8 Week session
Registration06/29/2026 - 12/04/2026 Course Dates12/07/2026 - 01/31/2027 Start Month December SessionFall 2026 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.