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School of Science, Technology, Engineering & Math (STEM)

E Commerce

Online Undergraduate Certificate in E Commerce

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$0 Transfer Credit Evaluation
$0 Textbooks & eBooks

About This Program

With the explosion of online businesses worldwide, organizations need people who have the right ecommerce certifications and advanced knowledge in order to thrive. The undergraduate online certificate in ecommerce from American Public University (APU) provides you with a thorough overview of ecommerce architecture, tools, and technologies. You’ll acquire greater knowledge of web analytics, search engine optimization (SEO), podcasting, content management systems (CMS), and other related internet concepts.

Through your ecommerce classes, learn the skills you’ll need to develop useful and personalized websites. Study how to create relevant, customized podcasts and blogs.

This ecommerce certificate is a good foundation for the Certified Internet Web (CIW®) Ecommerce Specialist certification.

CIW® is a registered trademark of Certification Partners, LLC.

NOTE: Completion of this program does not award any professional certifications, but may be helpful in preparing to earn such certifications.

What You Will Do

  1. Study the historical evolution of ecommerce and its architecture
  2. Comprehend the social and economic influences of ecommerce
  3. Learn how web analytics, search engine optimization, and web content management systems are used to promote ecommerce
  4. Understand the difference between traditional business models and Web 2.0
  5. Learn how managers incorporate ecommerce to achieve organizational missions

Program at a Glance

Number of Credits
18
Transfer up to 9 credits1
Cost Per Credit
{{{UndergradTuition}}} | {{{UndergradPreferredMilitaryRate}}}*
{{{UndergradVeteranGrant}}}**
*with Preferred Military Rate
**with Veteran Grant or APUS Opportunity Grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

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Program Requirements Printable Catalog Version

Must take all courses for this section.

Course ID: 4416

|
This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
Registration Dates Course Dates Session Weeks
12/25/23 - 05/31/24 06/03/24 - 07/28/24 Spring 2024 Session D 8 Week session
01/29/24 - 06/28/24 07/01/24 - 08/25/24 Summer 2024 Session B 8 Week session
02/26/24 - 08/02/24 08/05/24 - 09/29/24 Summer 2024 Session I 8 Week session
03/25/24 - 08/30/24 09/02/24 - 10/27/24 Summer 2024 Session D 8 Week session

Course ID: 4392

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This course is an advanced study of Web analytics technology and how businesses and organizations may use the technology to measure website traffic, enhance business presence, and conduct market research. The course expands on concepts introduced from the Introduction to Web analytics course and expands into more advanced topics regarding the subject. The course will cover scenario-based exercises and requires students to use free Web analytic tools to experience the maximum amount of application and retention of material covered in the course. (Prerequisite: WEBD122)
Registration Dates Course Dates Session Weeks
12/25/23 - 05/31/24 06/03/24 - 07/28/24 Spring 2024 Session D 8 Week session
03/25/24 - 08/30/24 09/02/24 - 10/27/24 Summer 2024 Session D 8 Week session

Course ID: 4866

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This course presents the principles and skills for how to design effective user interfaces for websites, with an emphasis on designing for mobile technologies. This course covers the content for the Certified Internet Web (CIW®) User Interface Designer certification in the Web and Mobile Design Series. Emphasis is on how to apply key usability concepts and user analysis techniques; how to design for multiple platforms using suitable color schemes, formatting and topography; and how to collect information from customers, users, and market analysis to better address ease-of-use and to enhance website experiences for mobile users. (Prerequisite: WEBD121) CIW® is a registered trademark of Certification Partners, LLC.
Registration Dates Course Dates Session Weeks
01/29/24 - 06/28/24 07/01/24 - 08/25/24 Summer 2024 Session B 8 Week session

Course ID: 2946

|
This course concentrates on the technical side of the Internet, examining Internet communication and technology, Web browsing, multimedia on the Web, databases and Web search engines, business e-mail and personal information management, Internet services and tools [newsgroups, telnet, File Transfer Protocol (FTP), and instant messaging], Internet security (encryption, authentication, firewalls, malware, virus detection and prevention, spyware, updates and patches), and IT project and project management. Students will need access to a browser. This software is not provided by the course material grant and must be purchased/provided by the student. This course covers the Internet Business Foundations curriculum of the CIW® Foundations certification. CIW® is a registered trademark of Certification Partners, LLC.
Registration Dates Course Dates Session Weeks
12/25/23 - 05/31/24 06/03/24 - 07/28/24 Spring 2024 Session D 8 Week session
01/29/24 - 06/28/24 07/01/24 - 08/25/24 Summer 2024 Session B 8 Week session
02/26/24 - 08/02/24 08/05/24 - 09/29/24 Summer 2024 Session I 8 Week session
03/25/24 - 08/30/24 09/02/24 - 10/27/24 Summer 2024 Session D 8 Week session

Course ID: 4393

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This course is a study of Web e-commerce development and how businesses and organizations may to use the Web to the buy and sell products and services online. The course begins with some basic introductory concepts and progresses into more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
Registration Dates Course Dates Session Weeks
12/25/23 - 05/31/24 06/03/24 - 07/28/24 Spring 2024 Session D 8 Week session
01/29/24 - 06/28/24 07/01/24 - 08/25/24 Summer 2024 Session B 8 Week session
02/26/24 - 08/02/24 08/05/24 - 09/29/24 Summer 2024 Session I 8 Week session
03/25/24 - 08/30/24 09/02/24 - 10/27/24 Summer 2024 Session D 8 Week session

Course ID: 4395

|
This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.
Registration Dates Course Dates Session Weeks
12/25/23 - 05/31/24 06/03/24 - 07/28/24 Spring 2024 Session D 8 Week session
03/25/24 - 08/30/24 09/02/24 - 10/27/24 Summer 2024 Session D 8 Week session

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Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application for this program. View steps to apply.

Need Help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions coach at 877-755-2787 or [email protected].

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Maryland Residents learn more about costs, completion rates, median debt, and more.

 

1The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.

*Cost Per Credit Hour

The Preferred Military Rate is $250 per credit hour for undergraduate and master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.

See all military student benefits.

Cost of Attendance

Learn more about American Public University's cost components and full cost of attendance.